Blogging is a way to express you and your opinions or views to the digital world. It also gives you the experience of writing and engaging with people like minded you.
With blogging, you can also brand yourself and your business. Blogging is a form of digital marketing, so while writing and publishing contents on your blog; you will also learn the digital marketing.
Blogging is a simple and effective way, which can make you and your service/product a brand authority in the market.
So if you want to get started with blogging, and excited about it then let gets a start. Just read on, I’ll help you to setup your blog in easy steps.
What you’ve to share?
Some people ask, “What they will share in their blog? They have just a simple website for business, and they are getting good results without having a blog for their business.”
No doubt, you are getting good results. But, don’t you want to make these results better and awesome?
“To market a product or service and get better results.” This is my simple answer to you, if you ask, “Why should you start a blog?”
Reasons to blog for an individual:
- To spread your skills: You can spread your skills through blogging. For example, you are good at cooking then you can share tutorials on cooking. You will help others to learn the best cooking as you. Nothing is better than sharing a food recipe. [I love eating he he]
- To share your stories and writing: Are you a good writer? Then why you don’t publish your stories and poems in a blog. Some my friends publish stories and I really love to read them. [I am also a book reader. I share book reviews on my blog DearWords.com]
- To share an experience: You may use a blog to share your life’s daily experience like cooking, gardening. Recently you visited a beautiful place and want to share your experience with others then a blog is the best way.
- To get published your book: A blog may help you to be a published author. When you start writing a blog, you get publicity and audience for you. Your readers inspire you to get published. You’ll have already huge readers for your book.
Reasons to blog for a business:
- To update your customers and clients: A blog can help you to share updates about service or product with customers and clients.
- To build a better relationship with people: People can comment on your blog, about the experience of using your service and products. You can also interact with customers via comments to build better relationships.
- To share customer’s experience: You can also share customer’s experience in your blog, how it is useful for them?
- To market your product or service in an effective way: Nothing is better than a blog for sharing about your product and services.
I hope you got that what you have to share in your business blog. There are several good reasons to start a blog for your business.
I always recommend WordPress (Self-hosted) as a blogging platform for a business organization and individuals, too. WordPress.org (Self-hosted) is an open source content management system (CMS). There are also some other blogging platforms like; Medium, Tumblr, Wix, Ghost and few more. But personally, I’m using WordPress from last Two years, and I can say it’s more user-friendly and cost effective than other blogging CMS.
I am a freelancer and I also use WordPress for my client’s business websites.
Benefits of using WordPress.org
Open-source and free.
Some open-source CMS have hidden charges and tricky terms of usage, but WordPress is not like them, it’s completely free. WordPress is an Open-source and free to use.You can make a fully functional site/blog in few minutes using WordPress then why you want to pay tons of money for a custom designed site.
WordPress is a free to use for everyone. However, you need to pay for domain name and hosting. Don’t worry it is not any trick to charge you money or not a scam. I will tell you about this in below.
Easy to use.
Are you using Facebook? Gmail? Twitter? No. Wait what you said??? Hehe. WordPress is simple as surfing the Internet. If you have a computer basic knowledge of using a computer and the internet, then you can easily use WordPress.
You are in control.
Owning your site, and being able to make changes to it yourself, is the ultimate in online freedom. You can customize your blog yourself or hire any geek for that. You are in control of your site and your wallet.
SEO Friendly CMS
Search engines love sites that are easy to index (WordPress is) and that have frequently updated content. That is where blogging comes into play so nicely.
Just by running your business or personal site and communicating with your readers in a way that’s natural to you, you will be producing fresh, relevant content the search engines. Simple URL structure of Self-hosted WordPress makes your blog content more SEO friendly, and hence it attracts search engines like Google, Bing, and others.
Themes & Plugins Give You Super Power
Plenty of platforms out there offer plugin functionality. WordPress has the largest number of useful plugins on WordPress.org. Plugins help you to add great functionality on WordPress Blog, such as wonderful photo galleries, sliders, shopping carts, forums, maps, and more.
Some people create a custom theme for their blog/website, while some people do not want it. Buy any theme or pick a best free theme to give your blog a perfect look. You can get many good looking, powerful and easy to use themes at an affordable price. Hence, themes are pre-built so they may look awful for your blog, you can customize them.
If you have coding skills, then it will easy for you otherwise you can hire a freelancer to do it for you. I can assist you with your blog theme customization and help you to give your blog a better look.
WordPress.com Vs. WordPress.org
If you are new to WordPress platform then, you might be confused about the difference between WordPress.com and WordPress.org.
WordPress.com (Free WordPress): WordPress.com is a service that offers websites that run on WordPress. You can sign up for a free account and get a fully functioning website.— However, for a first-time user, the restrictions are minimal.
In Free WordPress (WordPress.com), they host your blog, the back end, and give you access to have it on WoordPress.com subdomain [such as yoursite.wordpress.com.]. It is free to start but, you pay to upgrade different elements of it.
WordPress.org (Self-hosted WordPress): WordPress.org is the central location for the WordPress software project. You can download it, view the documentation, ask and answer questions in the forums and more. In self-hosted WordPress, you have total control and host the blog on your server. WordPress.org (Self-hosted WordPress) is completely free to use, but you need to arrange domain name and hosting.
The main difference between wordprees.com and wordpress.org is control over the site. In WordPress.org, you host your blog or website, and hence it is also called self-hosted WordPress.
So let’s proceed….
To start a blog for your business you must have a domain name and hosting. I am sure you already registered a domain name for your business. If you haven’t a domain name then you can register now. [I will also share how to get a free domain name and save your money for pizza with your colleagues or friends.]
Registering Your Domain Name
It is your address; you will live on the Internet. People will use your domain name to reach to you and your business, same as the offline address. InputBlogger.com is my domain name. You can type it into your web browser and reach to me.
You can register a domain name in domain name registrars, such as GoDaddy or Name.com. Google Domains is also the best option to register a domain name.
(GoDaddy is the world largest domain name, registrar. I don’t recommend buying hosting from GoDaddy, you’ll get better hosting offers from SiteGround or Bluehost at an affordable rate.)
[You can register your domain name in GoDaddy and host it somewhere else.]
Tips for choosing a domain
A domain name is an important part of every business, don’t be hurry. Take some time and choose a brandable domain name. Here are the few tips to choose a domain name:
Keep it short: Keep it short and simple as much as you can. A long domain name may be hard to remember for people. You can use combinations of two phrases in your domain name.
Ignore numbers: Don’t use numbers in the domain name. It may difficult to share the domain name with someone. (Do you want to explain that you mean “9”, not “nine” when telling your website address to a person)?
Don’t use confusing words: Don’t use any word that generally pronouns or spells in multiple ways. Keep domain name easy to spell as well as type. Read my guide on domain name selection.
Hosting is the place where you’ll host all your website/blog’s data such as media files and all. Hosting is same as a rented home or office. You pay for using it. Web hosting is like a store room of your house. The more stuff you have, the more storage space you need.
I recommend SiteGround for hosting. Personally, I use SiteGround for my own projects as well clients need. SiteGround is faster and safer with lovely customer support.
Siteground have three different hosting plans: Startup, GrowBig and GoGeek.
StartUp: Perfect for one website that is starting now.
GrowBig: Great value for money offer, including the option for multiple websites and the SuperCacher that greatly improves a WordPress and Joomla website speed.
GoGeek: Perfect for people with e-commerce and larger sites, or more geeky development needs like staging and GIT integration
Bluehost has similar plans for web hosting.
Installing WordPress in your Hosting
Hosting providers such as SiteGround and Bluehost provides “One-Click WordPress Installation”. So you don’t need to worry about it.
Installing Theme in your Blog
WordPress is the behind the scene part of your blog. You can manage your blog from here. Installing Theme is also take place from your WordPress dashboard.
There are free and paid choices for you to choose while installing a theme. Here are your options:
- Free theme: WordPress have a large community of its user. Many WordPress users and developers share their themes to use for free. Just head over into WordPress and find a best one from 1000+ free themes.
Free themes have some limitations, such as customization. Some themes are free to customize and use, while some are restricted from customization or limited customization.
- Premium theme: As I said, there is a huge community of WordPress users. There are many teams of developers, and marketplaces, who provide premium WordPress themes. For buying premium themes, I recommend StudioPress, Themify, Themeforest. These are the most popular and quality service provider in WordPress themes.
All themes already have documentation to make changes according to your need. You can also ask their support team for help in theme customization. I can also help you to setup your blog, just ping me here.
So, your blog setup and design part are finished. Now your blog is ready to publish contents and spread your business and service.
Start Creating Content
It’s time to spread your business via your newly setup blog. Create Pages such as “About us: to tell the story behind you. Contact us: to help your website visitors contact you easily.”
Write your first post. Don’t get worried; creating a post is easy and simple. In your first post, you can share that why you started this blog, what you will post in upcoming days on the blog.
Published it, share it. Don’t forget to share your first blog post in your social media profiles. Regular writing, publishing and sharing post in blog is the key of the success in the blogging.
Let’s get start and create your blog. If you any questions regarding this post then feel free to ask via comments.